Senior Brand Strategist, Speaker, Certified in Circular Economy and ESG Practitioner.

Claudia's expertise is in the development of successful brand strategies. She has more than 25 years of experience in strategic planning and market research across industries and countries for flagship brands.

She was VP of Strategic Planning for Foote, Cone & Belding, Regional VP of Strategic Planning for Leo Burnett and Strategic Planning Director for Wunderman Thompson.

Arriving in Canada 16 years ago after collaborating with local and global corporations, she opened her own consultancy in 2016 to support local, national and global enterprises with their branding and sustainability needs. 

Claudia was the first Mexican woman to speak at the Cannes Lions Advertising Festival, and was recognized as one of Mexico’s ‘40 under 40’ in 2007. She was a member of the global strategic counsel for Procter & Gamble for more than 5 years, and has won several international awards in creativity and strategy. 

Claudia has extensive experience in sustainability communications, ESG and circular economy applied to strategic work.

Certifications, Courses and Associations:

• Certificate in Circular Economy from the Delft University of Technology  Netherlands (Certificate in Circular Economy, Issued Sep 2020 · No Expiration Date. Credential ID 96838d1ea4214647b7627a5037479c00)

• Certified as an ESG Practitioner by the Center for Sustainability and Excellence, Chicago, Il. USA
• Course in Circular Economy by the Ellen McArthur Foundation, UK. 2020.
• Member of the Sustainability Professionals Global Network since 2021.
  
  

Claudia has spearheaded strategy for many clients. An expert in strategic planning, Claudia’s strategies are insightful and actionable, resulting in creative work that genuinely hits the mark.

Claudia has a B.A. in Marketing and Communications, a diploma in Statistics Applied to Marketing, and is a certified group facilitator by LEGO Strategic Play for Businesses.

Sustainability and social responsibility are the biggest opportunities and challenges facing enterprises today.  As customers and suppliers are demanding meaningful impact on wicked problems, businesses need to acquire the capability to make and communicate progress on their goals for the planet and people as they exceed their profit ambitions.

As a global brand and marketing thought leader and educator. She’s worked with B2C and B2B brands as they create, launch, stretch and evolve their brand and innovation strategies for growth in North America, Europe and Asia for over 20 years. Most recently, she has been working with brands to build the capabilities to commercialise sustainability. Not just to do no harm, but to be recognised as profitable organisations making positive progress.

She has been partnering with organisations in their transition to sustainable business models: on sustainable value propositions that are competitive and relevant to customers and employees and on marketing and communications strategies that help their customers understand their progress on planetary and social goals including social responsibility frameworks, sustainable innovations and communications and claims.

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Alivia Cortez is a seasoned Senior Brand Strategist, bringing over 15 years of expertise in brand development, consumer insight integration, and strategic planning. With a proven track record of revitalizing legacy brands and leading multi-channel campaigns, Alivia excels at helping clients craft impactful strategies that drive differentiation and align with business goals.

Her experience spans industries, from retail to health and wellness, where she has consistently delivered innovative, research-driven solutions that resonate with target audiences. Passionate about collaboration and storytelling, Alivia is dedicated to empowering brands to thrive in competitive markets through thoughtful, results-oriented strategies.

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Monica is an all-round strategist with 15+ years of experience navigating to-and-from Unilever and boutique research & strategy studios. Having worked with some of the biggest companies and brands in the world, Monica leads strategic work combining agency-side rigour of thinking with client-side execution pragmatism and her very own global citizen mindset. For her, human-centricity means championing people beyond consumers and empowering businesses to be a force for good.