We developed the brand platform needed to create this new global skin care brand. It was an amazing journey that included insights from experts around the world: trendsetters and women of all ages and backgrounds. It was also exciting to build a brand based on respecting nature’s rules of growing plants, and articulating the strategy in terms of women who are as resilient and strong as the wild-foraged ingredients of Rax Riven.

We provided the strategic direction for the naming, visual identity and the executional elements for this brand with a unique value proposition that is fully conceived with sustainable values, environment and socially responsible practices front and centre. We enjoyed the development of this brand that in many ways is daring to be the black sheep of the category.